Reframing aging – an educational intervention on communication for future healthcare professionals
Combating ageism is one of the key global strategies set by the WHO until 2030. This campaign is based on evidence showing that negative perceptions of aging adversely affect the psychological and physical health, as well as the overall well-being, of both individuals and society.
Overall, we aim to reframe aging by implementing an educational intervention on communication for medical students promoting positive and realistic perceptions of aging. Specifically, the program will address competencies in the following three areas:
1. Develop critical awareness and practice self-reflection regarding how we think (stereotypes), feel (prejudices), and act (discrimination) about aging.
2. Raise awareness of ageism in society, including understanding its definition, prevalence, aspects, the role of language, its impact on health, and actions to combat it.
3. Reframe communication about aging, recognizing that the way communication is framed influences how people think, feel, and act.
This interventional study is funded by a grant of the Medical Faculty at the University of Bern promoting innovative teaching programs (FILMED grant 2025, Principal investigator PD Dr. Anna K. Eggimann).